We're closing the trust gap in Egyptian P2P commerce.
Millions of transactions happen every month on WhatsApp, Instagram DMs, and Facebook Marketplace. People send money to strangers and hope for the best. Edmanly is the protection layer that should have existed all along.
In a typical month, an Egyptian working professional will send money to a freelance designer, pay a deposit on a wedding cake, transfer for a SHEIN group buy, and maybe haggle with a used-car seller on OLX. Most of those transactions happen without any safety net. One side trusts. The other could disappear.
The MENA region has built a thriving informal commerce layer on top of social platforms, but the financial infrastructure that protects participants in that economy never caught up. Disputes get screenshot and posted to public Facebook groups. People stop transacting with strangers entirely. The market shrinks.
Edmanly exists to put institutional-grade financial protection in the hands of regular people. Banks have escrow accounts to protect themselves. Lawyers have escrow accounts to protect their clients. We think you deserve one too, for that 600 EGP deposit on a custom cake, or the 50,000 EGP for that used car. The amount doesn't change whether you need the protection.
Four values that shape every product decision.
Protection first
When a tradeoff exists between user safety and product growth, safety wins. Always.
Radical transparency
Every fee shown before you commit. Every status change visible to both parties. No "surprises later".
Simplicity
If grandma can't use it, we built it wrong. Three taps to fund. Three taps to release.
Built for MENA
Arabic-first. Egyptian payment rails. Local regulator. We're not a US fintech with a translation team.